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Entrepreneurs, fast and powerful, not fancy, challenging, confrontational and just doing it. ![Tom Spoor](https://www.ombdigital.io/hs-fs/hubfs/images%20website/tom-spoor-400-x-400.png?width=400&height=400&name=tom-spoor-400-x-400.png) ### Tom Spoor CIO & Founder Connector Sales generator Innovator ![Caspar Fraiture](https://www.ombdigital.io/hs-fs/hubfs/images%20website/caspar-fraiture-400-x-400.png?width=400&height=400&name=caspar-fraiture-400-x-400.png) ### Caspar Fraiture VP HR/Recruitment & Sales performance Strategy ![Ruben Wollerich](https://www.ombdigital.io/hs-fs/hubfs/persons/Ruben%20Wollerich.png?width=400&height=400&name=Ruben%20Wollerich.png) ### Ruben Wollerich Technology Partner HubSpot CRM Customer platform ![Sil Kunst](https://www.ombdigital.io/hs-fs/hubfs/persons/Sil%20Kunst.png?width=400&height=400&name=Sil%20Kunst.png) ### Sil Kunst Associate Partner Content Creator ![Roderik Visser](https://www.ombdigital.io/hs-fs/hubfs/persons/Roderik%20Visser.png?width=400&height=400&name=Roderik%20Visser.png) ### Roderik Visser Associate Partner Strategist Brand thinker Listener ![Menno Hiele](https://www.ombdigital.io/hs-fs/hubfs/persons/Menno%20Hiele.jpg?width=400&height=400&name=Menno%20Hiele.jpg) ### Menno Hiele Associate Partner Manager Online ![Geoffrey van der Burgh](https://www.ombdigital.io/hs-fs/hubfs/persons/Geoffrey%20van%20der%20Burgh.png?width=400&height=400&name=Geoffrey%20van%20der%20Burgh.png) ### Geoffrey van der Burgh Associate Partner Telesales ![Jorik Boot](https://www.ombdigital.io/hs-fs/hubfs/persons/Jorik%20Boot.png?width=400&height=400&name=Jorik%20Boot.png) ### Jorik Boot Associate Partner Implementation Manager HubSpot ![Dick Swart](https://www.ombdigital.io/hs-fs/hubfs/persons/Dick%20Swart.png?width=400&height=400&name=Dick%20Swart.png) ### Dick Swart Associate Partner Sales Change Trainer ## Find and connect customers Paying attention is getting attention. ## Stop waste of time and money Hyper personalise one-on-one communication instead of mass or community. Every person is unique and specific. The consumer no longer exists. It is increasingly difficult for consumers to put themselves in a box. That is why you no longer get there with communities and not even with personas. OMB Digital therefore does not speak about consumers but about CUSTOMERS in order to keep the focus personal. This requires a great anticipatory capacity of sales, recruitment and Go To market Teams. Therefore, always look at what the consumer is trying to get out of the interaction with your brand. Focus less on what your brand wants to tell the consumer and more on what the CUSTOMER wants to achieve. ‘His or her so-called job-to-be-done.’ A product is often not a goal but a means. We have moved from advertising (offline mass communication) to marketing (online community communication) and today to personalization (data one-on-one communication) through algorithms and AI. ## Our diamonds ![v11\_309](https://www.ombdigital.io/hs-fs/hubfs/logos/v11_309.png?width=250&height=69&name=v11_309.png) ![v11\_305](https://www.ombdigital.io/hs-fs/hubfs/logos/v11_305.png?width=300&height=73&name=v11_305.png) ![Logo GeoExperts](https://www.ombdigital.io/hubfs/logos/Logo%20GeoExperts.svg) ![aegon](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/aegon.png?width=389&height=145&name=aegon.png) ![v11\_311](https://www.ombdigital.io/hs-fs/hubfs/logos/v11_311.png?width=380&height=120&name=v11_311.png) ![logo-nexyz-1](https://www.ombdigital.io/hs-fs/hubfs/logos/logo-nexyz-1.png?width=143&height=102&name=logo-nexyz-1.png) ![honda](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/honda.png?width=504&height=129&name=honda.png) ![Logo CUMUS](https://www.ombdigital.io/hs-fs/hubfs/logos%20klanten/cumus-resized.jpg?width=800&height=200&name=cumus-resized.jpg) ![nervecentre](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/nervecentre.png?width=680&height=163&name=nervecentre.png) ![Nederlandse\_Spoorwegen\_logo.svg](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/Nederlandse_Spoorwegen_logo.svg.png?width=2560&height=1035&name=Nederlandse_Spoorwegen_logo.svg.png) ![abnamro](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/abnamro.png?width=489&height=120&name=abnamro.png) ![kpn](https://www.ombdigital.io/hs-fs/hubfs/Logos%20klanten/kpn.png?width=800&height=600&name=kpn.png) ![Youbahn-logo-RGB](https://www.ombdigital.io/hs-fs/hubfs/logos/Youbahn-logo-RGB.png?width=2296&height=870&name=Youbahn-logo-RGB.png) ![Logo Aspen Digital](https://www.ombdigital.io/hs-fs/hubfs/logos%20klanten/Logo%20Aspen%20Digital.png?width=333&height=130&name=Logo%20Aspen%20Digital.png) ![Logo Domoticapartners](https://www.ombdigital.io/hs-fs/hubfs/logos%20klanten/Logo%20Domoticapartners.png?width=500&height=135&name=Logo%20Domoticapartners.png) ![Logo Elektropartners](https://www.ombdigital.io/hs-fs/hubfs/logos%20klanten/logo-ep_50f8fc1.png?width=1987&height=600&name=logo-ep_50f8fc1.png) ![Logo Protectiepartners](https://www.ombdigital.io/hs-fs/hubfs/logos%20klanten/logo-PP.png?width=2222&height=600&name=logo-PP.png) [Connect](https://www.ombdigital.io/en/connect) [![Logo OMB Digital](https://www.ombdigital.io/hubfs/logos/omb-digital-white-logo-without-tagline-transparent-background.svg "Logo OMB Digital")](https://www.ombdigital.io/) Activate your unused sales by: finding and reaching the right people at the right tone with new technology + available data + sales + recruitment automation. ![Badge Team Visma | Lease a Bike | Official Supplier](https://www.ombdigital.io/hubfs/logos/TVL-official-supplier.svg "Badge Team Visma | Lease a Bike | Official Supplier") - [Blog](https://www.ombdigital.io/en/blog) - [About us](https://www.ombdigital.io/en/over-ons) - [Connect](https://www.ombdigital.io/en/connect) - © 2026 OMB Digital B.V. - CCI 88498050 - VAT NL864654145B01 [Follow us on LinkedIn](https://www.linkedin.com/company/omb-digital/)